Free $30 eGift card with your $100 order

Virbac C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste, 70 gram

Deal
Skip image gallery
Slide 1 of 9

At a Glance

  • Dental & Breath Care
  • All Lifestages
$7.37 First Time Autoship Price
this order
Save 40% (up to $20) today when you set up Autoship. 
$11.68 Autoship Price
(-5%) future orders
  • Keep saving 5% on every order
  • Get deliveries on your schedule
  • Skip, change, or cancel anytime
$12.29 Chewy Price
($0.18 /g)
Promo, Spend $100, Get $30 eGift Card with code SUMMER
Promo, New Customers Only: Spend $49+, get $20 eGift Card + free shipping with code WELCOME
In Stock
FREE 1-3 day delivery on first-time orders over $35
Free 365-day returns

No Interest if paid in full in 6 months on PayPal purchases of $149+. .

About This Item

Details

  • C.E.T. Enzymatic Toothpaste is recommended by veterinarians to help reduce plaque and tartar buildup.
  • The dual-enzyme system works with your pet’s saliva to help control plaque buildup, prevent tartar, and freshen breath.
  • This toothpaste is made without foaming agents, so it’s safe for your pet to swallow.
  • Comes in a tasty, pet-approved flavor for easier brushing.
  • The high-quality, science-based formula is made in the USA using globally sourced ingredients.

Ingredient Information

Instructions

Learn More About Virbac From Our Team of Experts

Award-Winning Dental Care

Available in 5 fresh flavors, C.E.T. Enzymatic Toothpaste is easy, safe, and effective for dogs and cats. Plus, it’s a brand trusted by veterinarians.

Palate-Pleasing Flavors

To appeal to pets’ different preferences, C.E.T. Toothpaste comes in beef, malt, poultry, seafood, and vanilla-mint. All varieties are made without foaming agents, so they’re safe for dogs and cats to swallow.

Shinier Smiles and Fresher Breath

C.E.T. Toothpaste features an exclusive dual-enzyme system that works naturally with enzymes in your pet’s saliva to control plaque and tartar while freshening breath.

High-Quality Formula

Made in the USA from US and globally sourced ingredients, C.E.T. Toothpaste is formulated to reduce plaque buildup in canine companions and feline friends.

About Virbac

For more than 50 years, Virbac has worked hand in hand with veterinarians and pet parents to offer innovative solutions with products that include at-home dental care, mobility support, ear and skin health, parasite protection, and more.

Shop Virbac

Frequently bought together

Questions & Answers

44 Customer Questions

Does the aluminum tube have a lining and is it BPA free?

Answer by Dawn • Jun 08, 2025
There is no indication on the packaging whether the aluminum tube has a lining or whether it is BPA free. You will probably need to contact the manufacturer directly to find out this information.

Is there a expiration date or shelf life time?

Answer by Diana • Jun 22, 2025
Yes. The box the paste came in has an Expire month and date. Right under Lot number. I bought this roughly a year plus ago. Expires in 2026.

Is the (poultry) formula clear now?

Is this okay for a kitten to use? How old?

Reviews
Write a Review
4.7
Rated 4.7 out of 5 stars
7752 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Ease of Use

91% Positive

Effectiveness

93% Positive

Flavor

92% Positive

Ingredients

92% Positive

3105 Customer Reviews

Rated 5 out of 5 stars
Verified Purchase
By Rachel on Mar 11, 2026

Removed thick plaque!

My dog is coming up on 15 so I havent been comfortable doing dentals because I dont want to put her under at her age, I noticed her breath was very bad and inspected

My dog is coming up on 15 so I havent been comfortable doing dentals because I dont want to put her under at her age, I noticed her breath was very bad and inspected and saw one tooth in particular was absolutely covered in thick hard plaque. Every night I would give her a lick of this toothpaste and take a little on my finger and rub it directly on the bad tooth, last night when I did it I realized the tooth wasnt rough! The plaque had actually fallen off completely, I couldn't believe it! Her breath doesnt smell bad anymore either I really wasnt expected as good of a result as I got because she didn't tolerate a toothbrush but just getting it on the teeth using my finger still worked 1000/10 recommend! I really wish I took a before picture but look how white bright that tooth is now!

Rated 5 out of 5 stars
Verified Purchase
By Amy on Aug 13, 2025

Brusha Brusha

My dog Charley loves this toothpaste! She only likes the poultry flavor though. We tried beef and it was a bust. I use a finger toothbrush and alternate btwn brushing

My dog Charley loves this toothpaste! She only likes the poultry flavor though. We tried beef and it was a bust. I use a finger toothbrush and alternate btwn brushing her teeth and letting her eat some of the paste straight out of the tube. This method has worked since she was a tiny puppy. She must think it's a treat b/c she despises all medicine & products that help her in any way. :))) VIRBAC poultry toothpaste is tried and true...get some!

Rated 5 out of 5 stars
Verified Purchase
By Chris on Oct 28, 2025

No more expensive dental cleaning.

This product is fantastic. We have several hounds / beagles who are prone to dental problems. I use a finger brush put a 2dabs on my back of my other hand then swipe

This product is fantastic. We have several hounds / beagles who are prone to dental problems. I use a finger brush put a 2dabs on my back of my other hand then swipe one dab off do one side of the mouth and then repeat on the other. Within a week I noticed a difference. I’ll post a picture of the “finger brush “ which I also bought on Chewy! Hooray for happy hounds.

Rated 5 out of 5 stars
Verified Purchase
By Eric on Apr 9, 2026

Really helps with breath, fun treat for cats

My 2 cats think this is some kind of strange but fun treat they eat off of a toothbrush. I got a small brush that they lick and try to bite while I scrub the brushes

My 2 cats think this is some kind of strange but fun treat they eat off of a toothbrush. I got a small brush that they lick and try to bite while I scrub the brushes around their teeth and tongues. They love the taste, and try to get more from the tube once we're done brushing.

Rated 5 out of 5 stars
Verified Purchase
By Marty on Mar 7, 2025

Gumdrop treat toy

I have a hard time finding toys small enough that I can stuff a few treats in for my chihuahua to chew on and play with. Just got this gumdrop toy and she’s been

I have a hard time finding toys small enough that I can stuff a few treats in for my chihuahua to chew on and play with. Just got this gumdrop toy and she’s been having fun with it and it gives her something to do. I put a treat or two in it and one sticking out of it for her to get right away and it helps keep her interest. She’s only two years old but she was getting so all she wanted to do was lay around unless she’s outside and it’s been way too cold to spend any time outside. Hoping to find some more toys like this to keep her entertained and her mind active. Side note - I would not give this toy to a dog any larger than 15-20 lbs because it’s very small.

Rated 5 out of 5 stars
Verified Purchase
By Marcia on Mar 11, 2026

Easy application

I brush my GSD’s teeth 3x a week. Although this isn’t the best toothpaste I’ve used, it’s very good. It stays on the brush so I can do the job. She’s okay with the

I brush my GSD’s teeth 3x a week. Although this isn’t the best toothpaste I’ve used, it’s very good. It stays on the brush so I can do the job. She’s okay with the test and it does freshen her breath. I wish it would last longer but by the second day she has buildup and smelly breath again. I do like Arm & Hammer better but can’t find it anymore. This one is fine (She is 10 yrs old).

Rated 5 out of 5 stars
Verified Purchase
By Arianna on Nov 7, 2025

My cats liked it

Both of my cats will come up to me when I have it on my finger cloth. One of my cats tyga loves it and the other is interested in it and is okay with eating it once

Both of my cats will come up to me when I have it on my finger cloth. One of my cats tyga loves it and the other is interested in it and is okay with eating it once it’s in her mouth. It’s just hard to brush cats teeth since it’s the first time they have ever done it but I do think this toothpaste is making it easier. Just letting you know the formula is a bit sticky. I just started it so I dont know the results

Rated 5 out of 5 stars
Verified Purchase
By Amy on Jul 29, 2025

Trust brushing. Trust CET

I brushed my wheaten every night for 9 years . Up til a few weeks before he died. This toothpaste and nightly brushing, scout was his first dog /patient that never

I brushed my wheaten every night for 9 years . Up til a few weeks before he died. This toothpaste and nightly brushing, scout was his first dog /patient that never needed a cleaning. Roo is a small dog that will have dental problems based on the breed but being as proactive as possible. Vet recommended too. Wouldn't mess around w toothpaste, and chews are not enough!

Rated 5 out of 5 stars
By Courtney on Dec 12, 2025

My Cat Thinks This Toothpaste is a Treat!

During my cat's annual health exam this year, my vet noted that she was beginning to develop slight gingivitis around her back teeth. Not wanting the issue to worsen

During my cat's annual health exam this year, my vet noted that she was beginning to develop slight gingivitis around her back teeth. Not wanting the issue to worsen and progress into periodontitis or stomatitis, I headed to the pet store to pick up an enzymatic toothpaste at my vet's recommendation. I was pleased to see that this brand was approved for use in both dogs and cats, and it came in a flavor that my cat would likely be receptive to. While my cat isn't super keen on the act of brushing itself, she loves this toothpaste and views it as an exciting treat! While I need to be more diligent overall with maintaining her oral care routine, I definitely can tell a difference in the smell of her breath when I am brushing her teeth regularly. I haven't taken a super close look at her gums to see if the redness and inflammation have gone down, but I am eager to hear feedback from my vet at her next annual appointment.

Rated 5 out of 5 stars
Verified Purchase
By Joan on Jul 14, 2025

8 year old golden with NO tartar

I have been brushing Ollie’s teeth his whole life with this toothpaste. It takes us less than two minutes using an exfoliation glove. He lives the poultry flavor

I have been brushing Ollie’s teeth his whole life with this toothpaste. It takes us less than two minutes using an exfoliation glove. He lives the poultry flavor best, though salmon and beef are acceptable. He has the prettiest smile according to all the female dogs who flirt with him on his walks.