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Purina ONE True Instinct High-Protein with Real Turkey & Venison Dry Dog Food, 36-lb bag

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At a Glance

  • High-Protein
  • Natural
  • High Fiber
  • Non-GMO
  • Skin & Coat Health
  • Immune Support
  • Hip & Joint Support
  • Heart Care
  • Vitamins & Minerals
  • All Lifestages
  • All Breeds

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$66.38 List Price
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About This Item

Details

  • Real turkey is the first ingredient in this dog food, and it also features real venison to deliver 30% protein, supporting strong muscles, including a healthy heart.
  • Natural dog food with added vitamins, minerals, and nutrients and no poultry by-product meal or artificial flavors or preservatives.
  • High-protein dog food with 100% nutrition for adult dogs and zero fillers—plus, every ingredient has a purpose.
  • Premium dog food with omega-6 fatty acids to help support healthy skin and a radiant coat, plus four antioxidant sources to support a strong immune system.
  • Complete and balanced kibble for adult dogs crafted by a veterinarian-recommended brand in Purina-owned U.S. facilities.

Ingredient Information

Feeding Instructions

Learn More About Purina ONE From Our Team of Experts

About Purina ONE True Instinct

Protein-Rich Dry Dog Food

Purina ONE True Instinct dry dog food is crafted to be closer to what nature intended. It’s high-protein nutrition made with real meat and other natural ingredients along with added vitamins, minerals, and nutrients. These dry food recipes contain up to 32% protein to support healthy energy and strong muscles, with no poultry byproducts and no artificial flavors or preservatives.

High-Protein Dry Dog Food and So Much More

High-Protein Nutrition

Contains up to 32% protein to support healthy energy and strong muscles.

Made With Real Meat

Real meat is always the #1 ingredient.

2x Tender Meaty Morsels

True Instinct dry food is packed with twice as many tender meaty morsels as Purina ONE Lamb & Rice formula.

Natural

These natural dry dog food recipes are fortified with added vitamins, minerals, and nutrients.

About Purina ONE

Purina ONE offers wet and dry food—all made with real meat—in a variety of formulas and flavors. It’s great nutrition today and for a lifetime of good health. You may even notice visible differences in your dog’s health in as little as 28 days. Purina ONE is produced in U.S. facilities, where they make food that’s good for your dog and good for the environment, reducing water usage and using renewable electricity where possible.

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Frequently bought together

Questions & Answers

46 Customer Questions

What type of deer is used for this recipe and where does Purina source the venison from? Due to the entire white-tailed deer population being an endless host reservoir for the SARS-CoV-2 and its variants, it is extremely important to verify venison is guaranteed not taken from infected meat sources.

Answer by heather • Feb 02, 2023
I can't imagine that purina hires people to go out and hunt for wild deer so they can make their products. There are deer farms throughout the country, and just like other farms, there are regulations in place to ensure diseased livestock are not being processed for food supply. It is no different than beef or chicken as far as things like disease control go.

How many cups per pound?

Answer by Selina • Apr 21, 2026
Google it

Why is this food listed as all life stage when it is a adult maintenance formula?

Is this "grain Free"?

Answer by Chewy • Oct 02, 2018
This formula is not grain-free. For a complete list of ingredients, click the “Nutritional Info” tab, next to the “Description” tab, just under the product photos.  
Reviews
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4.7
Rated 4.7 out of 5 stars
8045 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Digestibility

85% Positive

Ingredient Quality

88% Positive

Nutritional Content

87% Positive

Palatability

84% Positive

3216 Customer Reviews

Rated 5 out of 5 stars
By Emilee on Sep 27, 2025

My dogs love it too much

My dogs are obsessed with this food and go through it so fast that we have to order the autoship a week early. We change their food up sometimes (always purina)

My dogs are obsessed with this food and go through it so fast that we have to order the autoship a week early. We change their food up sometimes (always purina) to give them some variety but this specific type has become a problem because my dogs are becoming fat and lazy. We free feed because thats how my older dog was raised and he naturally grazes randomly throughout the day. With this food he finishes the bowl and requests seconds by scratching the food container vigorously. My younger will eat half a bowl here and there but then finish it when we arent around so we arent sure who ate what and when. We are going to switch them to a weight management type for the time being just because they are getting excessively obese. Photo to prove claims

Rated 3 out of 5 stars
By Bruce on Nov 16, 2025

It’s Been Changed?

I’ve been buying Purina One since I got my first puppy and had no issues, until now. Recently I noticed my dog is dropping pieces on the floor around her dish. She

I’ve been buying Purina One since I got my first puppy and had no issues, until now. Recently I noticed my dog is dropping pieces on the floor around her dish. She won’t eat them. Upon further inspection, they seem to be made out of paper! They are the very light colored pieces. I’ve also noticed in this last bag that there is a lot more of them. I’ve reached out to Purina but have not heard back. I can’t be paying this much for food my dog will only eat half of! Time to start looking for an alternative!

Rated 5 out of 5 stars
By Victoria on Oct 26, 2025

Champion among many

We have tried many kibble varieties since reducing my first pup. She’s not the pickiest but definitely has occasional opinions. From the first bowl she loved the

We have tried many kibble varieties since reducing my first pup. She’s not the pickiest but definitely has occasional opinions. From the first bowl she loved the kibble. She devours the meaty bits first then goes in for the rest. Only downside is I had to switch away from an automatic feeder because the meaty bits sometimes get stuck. Worth it though for her to have a food she reliably loves every single time.

Rated 4 out of 5 stars
By Juna on Dec 26, 2024

Inconsistent blending

Past few months I’ve ordered 3 large bags, as needed, and find the mix of the hard kibble with the soft chew nuggets very inconsistent. One bag, all throughout,

Past few months I’ve ordered 3 large bags, as needed, and find the mix of the hard kibble with the soft chew nuggets very inconsistent. One bag, all throughout, was mostly the soft chew nuggets which doesn't seem very substantial. This last bag was mostly kibble. I will say this, my dog is allergy prone and I’ve explored many higher quality foods, Acana being one that he can eat. I use the True Instinct now to mix in for economic reasons and thankfully NO allergic reaction. Both dogs eat it up! One’s a food hound and one is fussy. 4 star simply due to inconsistent blending.

Rated 5 out of 5 stars
By Michelle on Apr 12, 2026

Cooper loved the taste!

We were struggling to get Cooper to eat. He was also having digestive issues. This brand was recommended to us to try. We bought a small bag and he was so excited

We were struggling to get Cooper to eat. He was also having digestive issues. This brand was recommended to us to try. We bought a small bag and he was so excited to try and loved it. Thanks to Chewy, we now have it delivered monthly at a great price.

Rated 5 out of 5 stars
By DeaconsMom on Jul 26, 2022

Pickiest Lab on Earth

I have never met a lab that isn’t a complete garbage disposal, until I adopted my little yellow Deacon. That dude won’t eat anything. I have tried all the expensive,

I have never met a lab that isn’t a complete garbage disposal, until I adopted my little yellow Deacon. That dude won’t eat anything. I have tried all the expensive, high protein, human grade, natural ingredient, etc. etc. foods and I usually get about 2 unprotested meals out of a bag. Then it gets donated, given away, or returned. Finally, I gave up and bought him Purina which is what my other foster dog eats. You have to admit it’s not the highest grade food you can buy, which is why I was hesitant. But he loves it. As long as it’s high protein, has chondroitin and glucosamine, and is either grained or has added taurine, I’m ok with it. So we settled on this one. It is so much cheaper than what I’ve been buying and I don’t have to add anything to it to convince him to eat. Also, if you get down to the last day and don’t have time to place an order, this one is great because it is sold at big retailers as well.

Rated 5 out of 5 stars
By Marge on Feb 3, 2026

Service right at my door step.

I am elderly, 71 to be exact and really appreciate not having to search stores for a 15 lb. bag of my dogs' favorite dry food. I cannot carry the larger bags to

I am elderly, 71 to be exact and really appreciate not having to search stores for a 15 lb. bag of my dogs' favorite dry food. I cannot carry the larger bags to my car, therefore I can't purchase them, even if I do find that variety. Since my pets mean the world to me as I have been a widow for 4 years now, I need them to have the best possible kibble in their diets. Therefore, I appreciate having a reputable company delivering this trusted dog food. Thank you, Marge

Rated 4 out of 5 stars
By Rafe on Nov 11, 2023

Proplan without the price

My Akita has been on Purina pro-plan since he turned one year old.Now turning three end of November he can't have beef or rice that salmon and beef has and so we

My Akita has been on Purina pro-plan since he turned one year old.Now turning three end of November he can't have beef or rice that salmon and beef has and so we needed to switch food.I wanted to stay with Purina and after searching other brands for no rice it seems rice is a main ingredient in every food.Purina has this turkey and venison true instinct which I thought was just Purina One but it's not, it's a little more expensive than one but after reading ingredients it's worth it.There is rice in it but not a top ingredient like salmon or the beef which I tried both with no luck.This seems to be working so far and he hasn't had any brake outs and it's been almost a month.It has a lower cost for a heavier bag then pro plan and with the price of dog food this is a good thing.I'm hoping no more calls to the vet that I was making every other week to come to my house because he refuses to get into a car and home visits are very expensive.Read the ingredient's, it has everything a dog needs to stay healthy.

Rated 3 out of 5 stars
By Tracy on Aug 23, 2024

Quality

Unfortunately, I have been seeing a downgrade in quality in the recent bags I’ve been getting. A lot more of those rubbery things and less of the kibble. The kibble

Unfortunately, I have been seeing a downgrade in quality in the recent bags I’ve been getting. A lot more of those rubbery things and less of the kibble. The kibble is why I buy it. I could care less about those extra little rubber things. I have returned a bag to Purina and they were good about the return, but I will get a bag with a lot of kibble and then the next bag has a bunch of those rubber things. Consistency seems to be a problem.

Rated 5 out of 5 stars
By John on Jan 16, 2026

loves it

Jack eats each part (there's two) separately. Like eating the marsh mellows first out of cereal. What is with the Chewy boxes??? when it arrives, he loses his

Jack eats each part (there's two) separately. Like eating the marsh mellows first out of cereal. What is with the Chewy boxes??? when it arrives, he loses his mind....or it rabies, who knows.