Now Fresh brings you thoughtful nutrition made simple. Using only fresh meats and fish, never any meat or by-product meals, that's cooked only once to preserve nutrients and flavor so your pet can enjoy a fresh bowl of pet food as simply as possible. Now Fresh provides pet parents with a variety of options from grain-free or grain inclusive to wet or dry (sometimes it's both). They never use any rendered meats, meat or by-product meals, added growth hormones, coloring, or artificial preservatives. Their expert nutritionists work hard to create recipes that pets will love and a thoughtful process that you can trust. They focus on making complete, balanced, wholesome food, so choosing quality food is easier.
Now Fresh kibble recipes are manufactured in Canada by Elmira Pet Products Ltd, who hold FDA, BRC, GFSI and CFIA certifications. In 2015, Petcurean partnered with Elmira Pet Products whose new facility features state-of-the-art manufacturing equipment, which is owned by Petcurean and which is run by Elmira's dedicated and knowledgeable operations staff. Now Fresh is part of the Petcurean family of brands, helping pets around the world live happy, healthy & long lives for over 25 years.
Now Fresh uses fresh meats and fish in every recipe, cooked only once and never using any meat or by-product meals-so nutrients and flavor are preserved, giving you the freshest bowl of pet food so you can enjoy meaningful moments with your pet.
Now Fresh offers both grain-free and ancient grain options. Their original line is 100% grain-free, while their Good Gravy line includes wholesome ancient grains for pet parents who prefer grain-inclusive nutrition.
Now Fresh makes dry food and wet food for dogs and cats. They offer life stage-specific formulas (puppy/kitten, adult, senior) and size-specific recipes (small breed, large breed) to meet every pet's unique needs.
Good Gravy is Now Fresh's bone broth-coated kibble line. These recipes can be fed dry for a tasty crunch, or mixed with water to create a delicious gravy that encourages healthy hydration.
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